Archive for Storytime

My Storytime Vol.4 on MilkB!

Well- here it is. Volume 4 is on Cicek by Mayuko Sunaga!  Love the gorgeous cover…with Esme as the model! We heard the magazine is out of stock immediately over the weekend..and the agnis b jackets that came with the magazine are gone, too!

Milk B-July 2011 CoverMilk b Cicek 1
My Storytime Volume 4 Cicek page 2

Atsuyo et Akiko + Winnie the Pooh

Storytime is so proud to announce the collaboration work of Atsuyo et Akiko with Walt Disney…and we have their AMAZING items in our boutique! Take a look at the fabulous Tees and cushions..and see the wonderful friends from the 100 acre wood.  The movie will be released in the US in mid July…wondering about Hong Kong. Does anybody about the release in Hong Kong!?

100 acre wood friends cushion
Atsuyo et Akiko Winnie the Pooh

Peep…part 2!

Ribbon shoes by Peep

Take a peep at the adorable Ribbon shoes (baby’s first shoes) that come in pink and beige.  These are made of soft leather and make it a fabulous gift!

Ribbon shoes by Peep

AND take a look at these fabulous sandals for toddlers/kids.  These jeans are made from Okayama prefecture in Japan known for their jeans as well!

jeans sandals by peep

Love, Love, Love!!!!

good evening balloon pants

good evening from Japan are in…just love the design, the fabric…the quality…Love it ALL!!!!

Rainbow shirtHalterneck Blouse

Romantic items from Cicek are in

Cicek ExhibitionCicek Exhibition

How sweet are these reversible bibs by Cicek? They are all handmade by Mayuko Sunaga, the model/designer of Cicek.  She has recently welcomed her son (in addition to Hana-chan) recently, and beautiful as ever!  I am also attaching some photos from her exhibition- you can see the sweet world of Cicek! The combinezon is also not to be missied..with wonderful frill details and the mother of pearl buttons at the back!

Cicek Combinezon

Cicek Combinezon
Cicek Bib

Cicek Bib

Matti dress by Bodebo…

I just LOVE this dress. Had to put this photo up….

Matti Dress- Bodebo

Wovenplay- Spring Summer 2011

Take a look at these gorgeous photos from Wovenplay.  There is something so precious about this carefully made, with an almost handmade like feeling items (yes, the fabric are hand died in the Manhattan studio). Whether it being the little jewels on the dress, or the hand printed fabric…one can not escape this dreamy yet cool world of Wovenplay!


New Brand- Introducing archi from Japan!

Mosaico T-shirt + Girasol Shorts

For those of you who don’t know archi…this is a designer brand produced by Sae Isshiki, a mother and an actress from Japan.  This brand started off with a women’s line in 1999, and in 2004, added its children’s collection as well.  Much of the collection are inspired by her travels and this season comes from the Spain (“Sol y Luna” meaning, “Sun and Moon” in Spanish).    The brand combines culture with sophistication, and we are so proud to be representing them as the FIRST shop outside of Japan.  Featured in various magazines for Children’s high end magazines from Milk (Japon), nina’s to Sesame…their women’s wear is also not to be missed (we do hope to have it in one day!).  The brand is available in carefully selected shops including Isetan and Zozotown in Japan, Storytime is super excited to be able to introduce them to our customers who are always looking for precious pieces for the little ones! Enjoy! ox


“My Storytime” Volume 3 is now on MilkB magazine

My Storytime Volume 3My Storytime Volume 3

I decided to tell the story on “good evening” from Japan in this 3rd issue.  Here is the English translation. Enjoy. ox

Put a little fantasy and humour into simple.

An imaginary world such as the Neverending Story…or the world created by a British Photographer, Tim Walker… or Yuriy Norshteyn, a Russian animator best known for his animated shorts, Hedgehog in the Fog (who influenced  Osamu Tezuka in Japan known for Astro Boy), is what Kotoe Matsuura  the Japanese designer of “good evening”, is captured and inspired by.  When thinking of a new collection, she visualizes a scene within this imaginary world, and combines the textile that she wants to uses and the a chapter in the story.  And in this fantasy world, there always existed two things: “children” as a core character…and “humour”.

“good evening” is all about putting a little fantasy and humour into simple.  True to its concept, one can see these in her collections such as the back frill blouse that looks very simple from the front, yet on the back has beautiful frills with pearl like buttons from the top to the bottom, or the layered camisole that uses layered fabric with soft pale colours, contrasted with a vivid red strap.  Looking at the 2011 SS’s collection makes one feel like strolling along the beach on a beautiful day.  The 2011 AW uses many frills and gathering, and maintains its romance feeling in a simple style.  One could also not miss the increase in the Adult’s range that has been very much been a focus as well for those who like to have a mother-daughter matching look (100% coolness guaranteed!).

Kotoe is an  ex-Web designer and clothing shop owner who has always had a strong interest in design in all aspects–from fashion, graphics, interior, products to architecture.  She says that her simple desire to “want to design”, and passion, were linked by fate with the right people at the right time. Customers immediately are drawn through the simple design…but one can also see the precision as well as the attention to details and the high quality each items provides from the quality of the fabric to stitching.  Quality is truly important and she continues to make her clothes in Japan, through high quality, yet unnamed sources.

Quickly having been picked up by Isetan in Shinjuku (a high end department store in Tokyo) after its introduction of collection, and featured in magazines such as Sesame in Japan, good evening is popular amongst those parents who are very design conscious.  Yes, those who have a view about their lifestyle (not specific to clothes only), but also who are picky about details and has an independent view of the world.  Currently in Asia, good evening is sold in Hong Kong, Korea and Indonesia.  The plan is to expand more internationally this year, says Kotoe.

Another obvious point is the beautiful photos taken by Tomooh Nozawa that captures clients into the “good evening” world.  For the past 2 collections, models have been sought directly by good evening by posting a “models wanted” entry in their blog.  Even with very short notice, many apply to become the models, and only few qualify to the final stage.  Kotoe explains that given the first screening is based on just a photograph, even if the model seems to have a potential interesting look, when the photo does not show a good expression of an overall balance of face/body, it is difficult to pass the first stage.  Ultimately, the ones with more of a unique and interesting look rather than an orthodox beauty is what they look for.  While photoshoots with children can be difficult (as children may not feel comfortable), Kotoe’s beloved dog, Vinci soothes kids who may be nervous by sleeping and snoring, and making everyone laugh.

On the weekends, Kotoe goes to galleries and exhibitions, or drives to be with nature (probably with Vinci), and enjoys the weekend more quietly.  She loves receiving photos from clients and their children especially when they are playing in the nature wearing good evenings clothes.  Maybe you will be the next customer captured by her magical world!?

Fun and creative Bodebo are here!

So bold and stylish…Bodebo is here.  Take a look at the Dora jacket..or the Sassi and Matti dress.  It is guaranteed that the the little ones will have fun wearing these this summer!